Competitive Differentiation and your Business (part 2).

Competitive differentiation encompasses a lot of things of which the end result helps businesses avoid price concessions, get higher prices and close more deals.

Kernel Studio designs affordable premium websites for businesses and professionals, helping them competitively differentiate themselves online so that their customers experience unique customer experiences. We tailor our work to help businesses help customers meet their goals. We do this by codifying the impact of businesses online so that their customers can see how valuable those businesses are.

Our websites complement businesses such that if their products and services are already unique, their improved competitive differentiation online will help them win even more business, and if their products and services are not unique and those businesses find themselves in that side-by-side, feature-by-feature and sales coming to that bottom price, then the premium websites we offer can help them a great deal in breaking out of that situation – helping businesses create distance between them and their competition.

It is easy to be like every other company but no company wants to be that me-too seller, and no one wants to buy from a me-too company. However, the more you connect the dots between your customer’s objectives and your solution, and the more your ability to accentuate the differences between you and your competitors, the more you will standout, become more compelling and successful.

The value your website, as a web asset, brings to your sales process should not be underestimated. Kernel Studio helps your business such that if you don’t ask your customers for the business, they will ask you!