Express your Brand Intelligently (part 1).

A premium website contrasted with one that is not, is analogous to the difference between an iStore and just another phone selling shop.

Suppose a potential customer were to view your website, would they have a clear understanding of your company brand, and understand your company’s values? Or would it just be another company selling their products and services?

If you think of your website as the online version of your customer’s first experience with you, then it that instance you can imagine your website being as a store. If we go back to the iStore analogy, you want to create a store where people are drawn to it, as if magnetized, that they have a desire to go inside and peruse the store; and the most important job of a store is to make sure that when people leave the store they look forward to coming back to that store again.

An unprofessional website or one that is antiquated for the modern buyer creates a bad first impression for your business. A loud meta-communication message about your business is sent by the quality of your website. If you don’t take the necessary time and effort needed to ensure that your company’s website represents your company in the possible light, then in the eyes of the modern buyer your company runs the risk that this lack of meeting expectations will carry over to the way your company conducts business or perform actual services. This is certainly not the initial first impression you want to give.

[Read part 2 for continuation]