The Modern Buyer’s Journey (part 1).

57% of the decision to do business with you is already made by the modern buyer or prospect before they get in touch with you.

In this social selling era, your buyers are socially engaged. Almost 82% of the population has a social networking prolife, and this is up 24% from 2008.

The question to ask is, what comes up when people google your business? What happens when they don’t find you? And what happens when your business does not look as good (or better) compared to the current landscape of the specific industry? Nothing! Nothing happens.  Modern buyers will go looking to do business elsewhere and your business loses the opportunity.

Whether you are a small, medium, large enterprise or a professional, you want to make sure that you are well represented online, because if you are not, it is almost guaranteed that you are losing Credibility, Opportunity and business. A premium website can be a powerful tool for you or your company branding, and it can help you maximise the return on your investment (ROI) online.

When branding is often spoken about, the assumption is that businesses and professionals will only be working on their social media pages/profiles, but the fact is, competitors are taking their businesses online via websites. Modern buyers also prefer to visit a business’ website more than its social media page/profile when they are researching that business.  Therefor it becomes important to start getting a website for your business, but not just any website, a website designed to meet the expectations of the modern user/customer with its premium look and feel that strongly reflects on your company brand and positively reflects on your company.

[Read part 2 for continuation]