The Modern Buyer’s Journey (part 2).

Great company brands that are supported by their websites can help to increase visibility, increased brand awareness, increased top of mind and the ‘Know-Like-and-Trust-Factor’. It is a Golden Rule of sales that, all things being equal, people will do business with and refer to those people they know, like and trust.

A premium website (especially one that is SEO optimised before you even write any line of blog!) will make sure that when your website speaks volumes, you are heard, and this help drive more traffic to your business and phones. Besides building visibility, credibility and driving traffic, having a strong presence online via your website is crucial because the modern buyer’s journey has changed. The modern buyer is researching you, your company and services.  Before making big purchases, 81% of shoppers conduct an online research. An average of 6.8 people, that is about 7 people in business-to-business (B2B) sales are involved in a buying decision. Your company/business presence, particularly your website, needs to make your buyers feel comfortable and confident in their purchases. To achieve this, your online business presence needs to be strong so that when your buyers research you, because they will be, your strong credible brand is well portrayed.

Buyers are digitally enabled now, and research shows that about 90% of decision makers won’t respond to cold calling. Most of the buyers have 3.64 connected devices (phones, laptops, tablets etc.) and have a way reaching your company/brand and learning about it. The modern buyer’s journey is heavily influenced by their online search throughout their buying experience.

Fortunately, Kernel Studio vis-à-vis making premium websites affordable is positioned to help companies and professionals attain premium websites to have a unique presence online in order to make the most of this new modern buyer’s journey.

A million thanks to Viveka Von Rosen for her prodigious insights.