brief – web designs

Design Questions

Name & surname:

Name of organisation/company/ establishment/group/practise or project if any:

Phone:

About your service/offer/product:

Target group; who is your target market? What specifically is appealing to them about your (organization/company/group/establishment)?

Competition; who are your 3 main competitors? What does your (organization/company/group/ establishment) offer that they do not?

Who will the main decision-maker be on this project?

? Is he/she available during approval phases of the project?

What are the specific objectives we need to achieve?

What action do we want the audience to take after seeing the (website)?

How does this project fit into the (organization/ company/group/establishment/professional)’s big picture marketing/communication business goals?

Are there existing graphic systems that this project needs to fit within?

Yes No

Where is the project content (text, images, drawings) coming from?

Are they of adequate resolution?

No Yes

Will any images need retouching?

No Yes

What are the project deadlines? (Specifically where and when.)

Inspirations; what research has already been done? What are 3 words that should come to mind when the audience sees the (website)?

How does a prospective client/customer find you? What else do they see when they are looking for you?

How will you measure the success of this project?

Any other message or anything you need to communicate:

What is your bugbet for this project? (in Dollars or in Rands)

How did you find us?

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