Category: Uncategorized

Express your Brand Intelligently (part 2).

Branding breathes life into your business and it is how the distinction of your products, services or concepts come alive. A website, regardless of its quality, is a web asset to support your brand, and it will either help or deter potential customers from taking action. Content is king in the world of marketing, and […]

Express your Brand Intelligently (part 1).

A premium website contrasted with one that is not, is analogous to the difference between an iStore and just another phone selling shop. Suppose a potential customer were to view your website, would they have a clear understanding of your company brand, and understand your company’s values? Or would it just be another company selling […]

The Modern Buyer’s Journey (part 2).

Great company brands that are supported by their websites can help to increase visibility, increased brand awareness, increased top of mind and the ‘Know-Like-and-Trust-Factor’. It is a Golden Rule of sales that, all things being equal, people will do business with and refer to those people they know, like and trust. A premium website (especially […]

The Modern Buyer’s Journey (part 1).

57% of the decision to do business with you is already made by the modern buyer or prospect before they get in touch with you. In this social selling era, your buyers are socially engaged. Almost 82% of the population has a social networking prolife, and this is up 24% from 2008. The question to […]

Competitive Differentiation and your Business (part 2).

Competitive differentiation encompasses a lot of things of which the end result helps businesses avoid price concessions, get higher prices and close more deals. Kernel Studio designs affordable premium websites for businesses and professionals, helping them competitively differentiate themselves online so that their customers experience unique customer experiences. We tailor our work to help businesses […]

Competitive Differentiation and your Business (part 1).

“No company wants to be that me-too seller, and no one wants to buy from a me-too company” Think about your best buying experiences, like in your favourite restaurant for example, they didn’t just have superior meals (products), they offer a completely differentiated customer experience, which probably left you feeling special or great, and keen […]